In one sense, this is good news for organized labor ó at a moment when unions are under assault, the ads reflect polls showing persistent mass support for both the concept of worker solidarity and the economic outrage voiced by worker protests. Indeed, companies wouldnít be echoing such themes if they didnít know they were wildly popular.

And yet, thatís also why organized labor canít take too much solace. Image-wise, the ad campaign undermines unions by effectively severing the popular pro-worker message from the labor movement brand. Preposterously, the spots insinuate that workers can get better treatment ó and wield real power in the employer-employee relationship ó wholly without unions.
Corporate America’s newest union insult -