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  1. #1
    Imitated never duplicated

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    Default YRC Worldwide Renames Long-Haul Carrier

    YRC Worldwide Renames Long-haul Carrier | Journal of Commerce


    YRC Worldwide is rebranding its largest less=than-truckload operating subsidiary, YRC, as YRC Freight
    Last edited by Trucker Wife; 02-01-2012 at 01:32 PM.

  2. #2
    Imitated never duplicated

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    Default YRC Becomes YRC Freight

    YRC Becomes YRC Freight - MarketWatch
    Yellow and Roadway Brands Align New Company Name with Focus on Core LTL Freight Business

    OVERLAND PARK, Kan., Feb. 1, 2012, today officially unveils the launch of its new brand - YRC Freight. The brand was introduced to employees in late January at a company event. In addition to the new name, a new logo, uniforms, equipment and signage will be rolled out across North America.

  3. #3
    Imitated never duplicated

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    Default YRC unit changes name to better focus its mission, employees

    YRC unit changes name to better focus its mission, employees - Kansas City Business Journal
    YRC Inc. is changing its name to YRC Freight to better focus attention on its freight services and give employees from the merger of Yellow Corp. and Roadway Corp. a new name to rally behind.
    “From day one, it was, ‘How can I be more effective at moving forward?’” Rogers said. “To change the name to YRC Freight, I think, really enables us to have a little bit more pizzazz and a little bit more for everyone to look forward to and grab hold of.”

  4. #4
    It's 5 PM somewhere!

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    Default Re: YRC unit changes name to better focus its mission, employees

    “From day one, it was, ‘How can I be more effective at moving forward?’” Rogers said. “To change the name to YRC Freight, I think, really enables us to have a little bit more pizzazz and a little bit more for everyone to look forward to and grab hold of.”
    That is probably one of the most meaningless and worthless statements ever spoken.









    YRC unit changes name to better focus its mission, employees - Kansas City Business Journal

  5. #5
    It's 5 PM somewhere!

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    Default Re: YRC unit changes name to better focus its mission, employees

    Merged threads.

  6. #6
    Getting In The Groove Now.

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    Default Re: YRC unit changes name to better focus its mission, employees

    Almost the same thing as a new owner, Dear Hoffa's "son?" this sounds as if it is under a new name as if it has a new owner! Now about that snapback. Git on it. I feel so much better now. Everything is so new and fresh.

  7. #7
    Getting In The Groove Now.

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    Default Re: YRC unit changes name to better focus its mission, employees

    YRC Inc. is changing its name to YRC Freight to better focus attention on its freight services and give employees from the merger of Yellow Corp. and Roadway Corp. a new name to rally behind.
    The national unit of Overland Park-based YRC Worldwide Inc. (Nasdaq: YRCW) announced the change Wednesday.
    Jeff Rogers, the unit’s president, said in an interview that the move is a continuation of efforts to refocus YRC on the long-haul freight business.
    The company specializes in less-than-truckload work, or combining shipments from several customers into a single truckload. YRC Freight is in the process of jettisoning its next-day service, leaving that business to regional sister brands New Penn, Reddaway and Holland.

    To focus on its employees by giving all the work to our in house non-union competitors.
    I hear that rally cry loud and clear! I'm all pumped up. YAY. Go Team Rah Rah. I'm all rubbed in Raw Raw! Thanks for walking right into the slaughter Sheepsters. We all seem to clap while the in your face "jettisoning" occurs. So enjoy the nice new job! Sure are some beautiful new sleeper trucks for our retirement present. Happy Trails!

  8. #8
    Banned

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    Default Re: YRC unit changes name to better focus its mission, employees

    Quote Originally Posted by x475 View Post
    That is probably one of the most meaningless and worthless statements ever spoken.

    YRC unit changes name to better focus its mission, employees - Kansas City Business Journal
    A little more pizzazz? Welcome to Mr. Rodgers's Neighborhood of Make-Believe.

    The old version.



    The new version.

    YRC Changing name to YRC Freight

    I guess that would add to his pizzazz. Now only if he could just get the employees to stick behind the new company name and the new system of operations.
    Last edited by Spaghetti; 02-02-2012 at 09:44 AM.

  9. #9
    I Am Rocking Now

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    Default Re: YRC unit changes name to better focus its mission, employees

    We used to say "yrc" and the customer would say, "who?" now we can say, "yrc freight" and the customer will say "whowtfover"

  10. #10
    I Am Rocking Now

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    Default Re: YRC unit changes name to better focus its mission, employees

    At our pre-shift the cheerleading squad was like fingernails on a chalkboard when finally we were able to ask questions I asked, "how is the name change going to make a difference". I regretted asking the tm & sales weenies went into a big cheer about how the name was the end of all yrc's problems and they kept using catch phases like "going forward"

 

 
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